Custom web development and design
I'm Hugo, a freelance full-stack web developer in Barcelona.
You work directly with the person writing the code: no intermediaries.
Custom web applications
React, Angular, Astro, Node, MongoDB, PostgreSQL. Dashboards, booking systems, internal tools and client portals, the things a template can't do.
- Component architecture and design system
- REST API and database design
- Authentication, roles and permissions
- Deployment, CI and environment setup
WordPress & page builders
Sites you or your team can easily edit. Built with Elementor or your builder of choice, tuned to stay fast.
- Custom theme or personalised templates for your builder
- Editable content blocks, no developer needed
- Multilingual site setup
- Forms and analytics
Shopify storefronts
Themes customised or built from scratch in Liquid, with product data structured so the catalogue can grow without a rebuild.
- Theme customisation or ground-up build
- Product and collection configuration
- Speed tuning and Core Web Vitals
- App integration and third-party sync
Interface design
Alongside development and the technical work, I also do design. If you don't have a designer, I can take care of that too.
- Site structure and navigation planning
- Visual design and a reusable design system
- Responsive design for desktop, mobile and tablet
- Accessibility standards compliance
SEO & GEO
Found by Google and quoted by AI. Technical audits, structured data and content shaped so search and answer engines cite your site instead of a competitor's.
- Technical SEO audit and structured data (JSON-LD)
- Core Web Vitals and performance tuning
- Content shaped for AI answer engines (GEO)
- Sitemap, robots.txt and search console setup
Ongoing maintenance & support
Updates, backups, monitoring and a person who answers when something breaks.
- Core, theme and plugin updates
- Security monitoring and backups
- Quarterly performance reviews
- A monthly block of hours for changes
Here's the process
Clear communication at every stage: here are the phases, and how I'll keep you updated on progress.
Discovery call
We talk about what you want to achieve and the requirements. Thirty minutes, no obligation.
Scope & proposal
A written document: what's being built, the timeline and the cost. We start once you've reviewed and approved it.
Design & build
You see progress on a staging URL from week one, plus a written update every Friday.
Launch
Cross-device testing, performance and accessibility checks, then go live. I handle DNS, hosting and the migration.
Aftercare
A warranty window where bug fixes are on me.
Long relationships and commitment
Hugo makes it very easy to work with him. We asked him to build our website from scratch, and from the very first moment he understood what we were looking for. He's a perfectionist and walks you through every step of the process, advising us the whole way — on design, on the site's usability, and something we really appreciated, on SEO too. Not to mention he has endless patience! Fully recommended.
Hugo is methodical while never losing sight of the project as a whole. Agile, organised communication, and every deadline met.
Working with Hugo on our website was a great experience. He met the agreed deadlines and brought visual solutions that answered our needs well. A serious professional, fully recommended.
Hugo made sure every detail we asked for came out exactly to our liking. He works extremely well and knows how to apply and execute the vision we had. We're very happy with the result.
Want to work together?
Tell me what you're building. I reply within 24–48 hours, Monday to Friday.